As automakers continuously focus on introducing new technologies and features in vehicles to provide enhanced driving experience and convenience to customers, the cost of such technologically advanced products remains high. Developing cutting-edge electronics requires heavy investment in R&D. Manufacturers have to recover their costs by selling products at a premium.
Market Opportunity- Growth of Electric Vehicles
Increasing focus on electric vehicles provides a massive opportunity for car electronics accessories and communication market. As more automakers introduce electric vehicles in their product portfolio and policies promote cleaner mobility, there will be huge demand for EVs. Electronics play a critical role in electric vehicles, from battery management and powertrain control systems to connectivity and infotainment solutions. The complex electronic architecture in EVs means these require more advanced automotive electronics and communication components compared to conventional vehicles.
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