CANNED TUNA MARKET ANALYSIS

Market News

Global Canned Tuna Market: Key Developments

• In March 2021, Thai Union's Tuna brand SEALECT, launched a limited edition of canned tuna with a container design featuring Doraemon, the popular Japanese manga series. The special edition of SEALECT tuna turning the canned tuna into rare collector's items and comes in three Doraemon, Shizuka, and Nobita designs.
• In February 2021, Thai Union, a leading global seafood company, collaborated with local restaurant After Yum to deliver an innovative new product, SEALECT tuna x After Yum. The canned tuna is a special sauce to which consumers can make their own unique spicy salad dish by adding chili, vegetables, and lime juice.
• For instance, in July 2020, Walmart started sourcing its private brand canned tuna, Great Value, from Marine Stewardship Council-certified fisheries. The initiative was taken to deliver affordable products to Walmart’s customers in a way that helps preserve the planet.
• In March 2021, Tesco Plc collaborated with (World Wide Fund for Nature Inc.) WWF to protect marine biodiversity and incorporated a new approach in its supply chain to include 100% MSC-certified tuna by 2025.