Cannabis Beverage Market, By Product Type (Alcoholicand Non-alcoholic), By End User (Household, Restaurants & Cafes, Others), By Distribution Channel (Convenience stores, Hypermarkets, Specialty Stores, Online Retail, Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Published In : Feb 2025

Code : CMI3390

Pages :120

Formats :

Excel and PDF

Industry : Food and Beverages

Cannabis Beverage Market Size and Trends

Global cannabis beverage market is estimated to be valued at USD 251.7 Mn in 2025 and is expected to reach USD 1,054.4 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 22.7% from 2025 to 2032.

Cannabis Beverage Market Key Factors

To learn more about this report, Request sample copy

The legalization of cannabis for medical and recreational use across various countries like U.S., Canada, and selective European nations is driving the market growth. Wide acceptability of cannabis infused beverages as a healthier alternative to alcohols can boost its demand. Growing awareness about therapeutic benefits of cannabis in conditions like chronic pains, arthritis and insomnia has been augmenting the sales of cannabis infused drinks. The market is expected to witness robust growth during the forecast period, owing to rising millennial population, changing consumer preference towards wellness drinks with functional benefits and expanding retail distribution. However, lack of standardization and guidelines related to use of cannabis as ingredients along with complexity in production is anticipated to hinder the market growth.

Growing Social Acceptance of Cannabis

Global cannabis beverage market is witnessing strong growth due to growing social acceptance of cannabis worldwide. Over the past decade, several countries have legalized recreational and medical use of cannabis due to its medicinal properties and growing evidence that it is less harmful than alcohol. The social stigma associated with cannabis consumption has reduced considerably as people have become more aware of its benefits. Even in regions where cannabis is still illegal, its consumption is not seen in negative light like before. Young population in their 20s and 30s have grown up in environment where cannabis is almost seen as normal and there is little moral opposition to using cannabis infused products. This generation now prefers cannabis drinks as a social and healthy way of enjoying cannabis' psychoactive properties. Their greater spending power and adventurous attitude supports the market growth. Furthermore, senior citizens are also finding medical use of cannabis due to conditions like arthritis pain, thus, boosting its demand. With more countries expected to legalize cannabis in the near future, social acceptance is likely to boost further.