CANNABIDIOL MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Growing adoption of cannabidiol in cosmetic and personal care products

 Increasing usage of cannabidiol in cosmetic and personal care can drive the market growth. Rising awareness about various therapeutic properties of cannabidiol among consumers  can boost its demand and usage in personal care segments like skin and hair care.  Cannabidiol is known to have natural anti-inflammatory and antioxidant properties that can help in soothing skin conditions like eczema, reducing acne & pimples and treating hair fall. Owing to these benefits, cannabidiol infused body lotions, moisturizers, face creams, hair oils, and others are being extensively developed and marketed by major cosmetic brands and companies. More and more people are choosing cannabidiol based cosmetic products for their daily self-care regime believing it can naturally improve their skin, hair and overall appearance. The youth are displaying strong affinity towards cannabidiol cosmetics partly due to changing consumer lifestyles and preferences for natural and herbal personal care items. Rapid expansion of e-commerce and online wellness stores has made a wide variety of premium cannabidiol beauty brands easily accessible even in remote markets, driving volumes. Retail chains have started dedicating premium shelf space to these innovative items in their stores across nations.