CAFFEINE MARKET ANALYSIS

Caffeine MarketSize and Trends

The global caffeine market is estimated to surpass US$ 28.52 Bn by the end of 2030 in terms of revenue, exhibiting a CAGR of 6.7% during the forecast period (2023 to 2030).

Market Trends

Caffeine Anhydrous Products Are Becoming More Popular in Supplement Stores

Anhydrous caffeine is a dehydrated and processed form of caffeine that is commonly seen in powder or granular form. Caffeine anhydrous is also included in a variety of supplements, including pre-workout powders and pills.

Anhydrous caffeine has grown in popularity as a weight loss and athletic performance supplement over the years. Caffeine anhydrous allows you to consume more caffeine without ingesting big volumes of tea or coffee.

Market segment

Global Caffeine Market by Caffeine Source in 2022

On the basis of caffeine source, in 2022, the coffee segment accounted for 41.3% of the revenue share. The segment dominated the overall caffeine market in the year 2022 and is expected to continue its dominance over the forecast period. The coffee plant is a major source of caffeine. The studies by Coherent Market Insights, suggest that about 125 ml of filtered coffee and 330 ml of energy drinks contain about 85 ml and 80 mg of caffeine respectively.

Figure 1: Global Caffeine Market by Caffeine Source in 2022

Global Caffeine Market by Region in 2022

Asia pacific held dominant position in the global Caffeine Market in 2022, accounting for 37% share in terms of value, followed by Europe, North America, Latin America, and Middle East, and Africa respectively.

Figure 2: Global Caffeine Market by Region in 2022

Global Caffeine Market - Impact of Coronavirus (Covid-19) Pandemic

Caffeine is widely used as an ingredient in food & beverages, pharmaceutical, and personal care industries. Since food is an essential commodity, the demand for caffeine is expect to rise during the pandemic and post-pandemic conditions worldwide. Increased consumption of coffee-flavored personal care products is expected to increase the demand for the caffeine market during the forecast period. For instance, according to L’Oreal S.A.’s quarterly report published in April 2020, brands such as Kiehl’s, Lancôme, and Helena Rubinstein, which have a large proportion of skincare products outperformed the company’s other luxury brands in the first quarter of 2020. Thus, the skincare brands focusing on personal hygiene and cleansing products are expected to drive the demand for cosmetic ingredients such as caffeine.