CAFE MARKET ANALYSIS

Cafe MarketSize and Trends

Cafés are a part of quick service restaurants that serve coffee, tea, and snacks. Cafés are increasingly gaining popularity as hangout place.

Changing lifestyle of consumer results in increasing beverage-based outlets such as Chocolate café, Juice/Smoothie cafe, and Liquor café. Increasing coffee consumption is driving growth of this market. According to the International Coffee Organization (ICO), the global consumption of coffee was 151.7 million bags in 2014-2015 and it increased up to 158.9 million bags in 2017-2018.

Increasing use of e-commerce platforms such as online delivery apps for ordering food and beverages is further boosting growth of this market. According to the India Brand Equity Foundation (IBEF), in 2016, the gross merchandise value (GMV) of online food industry was US$ 300 million and grew at 150% year-on-year.

Market Trends:-

Among region, Europe is expected to generate significant market share in terms of revenue in the global café market, owing to increasing demand for coffee in the region. According to the Center for the Promotion of Imports (CBI) and Ministry of Foreign Affairs, Europe accounted for around 30% of the global coffee consumption market in 2016. Furthermore, increasing specialty coffee shops, owing to changing consumer preference towards specialty coffee, is expected to aid in the café market growth. According to the CBI and Ministry of Foreign Affairs, specialty coffee shops was the fastest growing category in 2016 in this region and increased to 9.1% from 2014 to 2015.