Key players in the café market are focusing on mergers & acquisitions, product launches, and partnerships and collaborations to gain strong foothold in the Europe Café market. For instance, in April 2019, Zorambo Hogareno restaurant announced investment of $50 million to set up 200 premium café outlets under Zorambo brand in the U.K., Germany, Ireland, Singapore, and India within four years. According to the company officials, the company has applied for caféteria, caftaurant, and restaurant format patent in the U.K.
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