CAB AGGREGATORS MARKET ANALYSIS

Market Challenges And Opportunities

Increasing requirements for daily commuting favored by inconsistency of public transport means in emerging countries will present as a growth prospect over the forecast period. Industry participants are increasingly innovating offerings such as providing competitive service costs, availing premium and luxury cars at the consumers’ doorstep, and proving services at the required time. Increasing focus of key players in the market to further enhance user experience by providing low-cost traveling options in these price-sensitive countries is expected to propel growth the cab aggregators market. However, in the recent past, significant issues regarding surge in prices and impolite driver behavior of the cabs have significantly impacted these businesses. For instance, Competition Commission of India (CCI) had reported a probe of the country’s leading cab aggregator services, Uber and Ola over surge pricing, according to the Business Standard report in 2017.