The buy now pay later platforms market is estimated to be valued at US$ 42.46 billion in 2025 and is expected to reach US$ 175.87 billion by 2032, growing at a compound annual growth rate (CAGR) of 22.5% from 2025 to 2032.
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The market has seen tremendous growth over the past few years due to rising e-commerce sales and changed consumer preferences towards deferred payment options. Buy now pay later services allow customers to purchase goods and pay for them in installments, without any interest charges. This provides buyers easy access to credit and ability to manage cash flows. The industry is witnessing a proliferation of new entrants which is further fueling competition and innovation. Technology giants are heavily investing in Book Now Pay Later (BNPL) platforms, looking to acquire users and merchants. Rapid digitalization across regions along with growing internet and smartphone penetration will continue to support the adoption of buy now pay later services globally over the forecast period.
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