BULK SMS MARKETING SERVICES MARKET ANALYSIS
Global Bulk SMS Marketing Services Market size was valued at US$ 4.5 Bn in 2022, exhibiting a compound annual growth rate (CAGR) of 10.0% from 2023 to 2030.
Bulk SMS Services involves sending several SMS messages to clients who are interested in a company's goods or services. Many businesses today use bulk SMS services to send information about their brands or enterprises to the mobile phones of target markets who have previously showed interest in the company's goods or services. This bulk SMS marketing service offers interactive messaging, single messages, SMS messages, and more. As bulk SMS is the newest practical method of business promotion, bulk SMS services are convenient methods of contact for organizations with clients utilizing mobile devices or computer-connected devices. Every consumer receives a unique message when using bulk SMS marketing, which raises customer interest in the business providing the product or service.
Global Bulk SMS Marketing Services market was valued at US$ 4.5 Billion in 2022 and is expected to reach US$ 9.66 Billion by 2030, exhibiting a CAGR of 10.0% between 2023 and 2030.
Market- Trends
Global Bulk SMS Marketing Services Market- Segmentation
The market is segmented into, By Component, by Deployment type, by Enterprise size, by terminal type, by type of SMS, by end user, and by region.
In the Component segment, there are Software and Services. The software includes software used to deploy Bulk SMS systems. The Services include the extension of the Bulk SMS Services
The deployment type is further segmented into On Premise and Software as a Service.
By Enterprise Size the market is segmented into Small and Medium Sized Enterprises and Large enterprises. This is because the needs of the enterprise change upon its size.
In the Terminal type Segment, there are Mobile based and Desktop based
And by End user, the market is further segmented into various end user industries such as Advertising and Event management, BFSI, Cab Aggregator, Media & Entertainment, Retail, Hotel & Resorts, Others
Figure 2. Global Bulk SMS Marketing Services Market Value (US$ Bn) Analysis and Forecast, By Type of SMS, 2022
Increase in demand for Bulk SMS services due to growing e-commerce use among consumers
The rise of the e-commerce industry, the affordability of smartphones, the expanding popularity of mobile banking, mobile payments, and mobile internet are all anticipated to have a positive impact on the market. The segment's high-value share can be attributed to the expanding number of e-commerce merchants who use text messaging to update customers on new offers, forthcoming events, order information, and status as well as present new products. Furthermore, by giving customers SMS offers based on their current position, it is projected that increased use of location-based services in the retail industry will enhance their shopping experiences.
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