Bubble Tea Market, By Product Type (Classic Bubble Tea, Fruit-Flavored Bubble Tea, and Specialty Bubble Tea), By Packaging (To-Go Cups, Bottled/Canned, and Loose Powder/Concentrate), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Feb 2025

Code : CMI2997

Pages :120

Formats :

Excel and PDF

Industry : Food and Beverages

Bubble Tea Market Size and Trends

The bubble tea market is estimated to be valued at USD 3.55 Billion in 2025 and is expected to reach USD 6.50 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.0% from 2025 to 2032.

Bubble Tea Market Key Factors

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With the rising popularity of bubble tea shops and cafes around the world, more consumers are enjoying the unique blend of tea, milk, flavors, and tapioca pearls that bubble tea offers.

Market Driver - Rising popularity among millennials

Millennials crave new experiences and enjoy experimenting with different tastes and flavors. They are more inclined to try out new beverages and cuisines. Bubble tea has gained immense popularity among the millennial population in recent years as it offers a unique experience. Unlike regular tea or coffee, bubble tea allows one to enjoy tapioca pearls or fruit jelly cubes or puddings along with the refreshing tea beverage. This plays into the millennial's quest for new and Instagram-worthy food and drink options.

Bubble tea shops have proliferated across major metropolitan cities where millennial population is concentrated. The vibrant, colorful drinks make for great food pictures on social media. Millennials enjoy sharing pictures of their bubble tea orders on platforms like Instagram which has further boosted the popularity of this beverage among their peers. The trendy bubble tea culture and customization options appeal greatly to millennials who are seen as the main customer base of bubble tea chains now. They are willing to pay a premium for good quality drinks and novel flavors offered at bubble tea outlets.

Millennials also drive the demand due to their adventurous tastes and preference for healthier beverage alternatives. Unlike sodas or juices, bubble tea contains natural ingredients like fresh fruit extracts or herbs which are considered healthier. Some variants even include probiotic drinks. This growing health-consciousness among younger consumers drives their interest in bubble tea which is seen as a lower calorie indulgence compared to other sweet beverages. As a new generation of tea lovers, millennials are open to experimenting with both international and regional tea flavors in their drinks. Their willingness to try new innovations and customizations in bubble tea will likely further propel the market growth in the coming times.