BROADCAST INFRASTRUCTURE MARKET ANALYSIS

Broadcast Infrastructure MarketSize and Trends

The significant rise in popularity of over-the-top (OTT) video streaming services, combined with rising internet penetration globally, is expected to support the growth of the broadcast infrastructure market in the near future.

Increasing adoption of new broadcast technologies is expected to drive the global broadcast infrastructure market

New broadcasting technologies such as IPTV, web TV, high definition television (HDTV), and pay-per-view are in high demand in the broadcast industry. The market is expected to see a high adoption rate of IPTV, HDTV, and other technologies. With continued advancements in digitalization and an increase in disposable income, the market has witnessed a high adoption rate of IPTV, HDTV, and other technologies. Demand for enhanced video experiences is expected to pave the way for broadcasters worldwide, particularly in Asia. Because of on-demand consumer viewing, broadband penetration is increasing across Asia Pacific. For instance, Hotstar, India's domestic streaming platform, dominates the country's over-the-top (OTT) market. Another important factor driving the broadcast infrastructure market is integrated platforms, which includes servers, set-top boxes, and video content protection systems, as well as appropriate tools, middleware, and billing. It facilitates the provision of a variety of TV services in various formats, such as video on demand, streaming, and time-shifted TV, and DSL or optical access systems. This has led to the market shift from hardware-based platforms to software-based platforms to operate the business models smoothly and more efficiently.