Market Challenges And Opportunities

BRICS Oral Care Market: Growth Drivers

Growing awareness about maintaining hygiene

The rising awareness regarding oral hygiene among consumers in the BRICS region is fueling the market growth of BRICS Oral Care Market. The growing prevalence of dental carries is another major factor propelling the BRICS oral care market growth. Increasing population especially across India and China coupled with the improving living standard of the consumers is further expected to augment the market growth. For instance, according to the estimates of WHO Global Oral Health Status Report (2022), oral diseases affect close to 3.50 billion people worldwide, with three out of four people affected living in middle-income countries. Globally, an estimated 2 billion people suffer from dental caries of permanent teeth and 514 million children suffer from caries of primary teeth. Hence, the growing awareness about oral hygiene is expected to expand the growth of the BRICS oral care market during the forecasted period.

Technological advancements in oral care products

Technological innovations in oral care products can lead to the creation of unique and highly effective products that provide improved oral hygiene solutions. For example, electric toothbrushes are meant to give improved cleaning performance as compared to regular manual toothbrushes. Another example is the creation of smart toothbrushes that are linked to mobile applications. These toothbrushes are capable of tracking brushing behavior, providing real-time feedback, and even reminding users to wash their teeth. Furthermore, improvements in dental hygiene tools such as water flosses and interdental cleaners have boosted the market growth. These gadgets employ innovative technologies, such as pulsing water streams or air pressure, to remove plaque and debris from difficult-to-reach regions, resulting in improved dental hygiene. With the rise in awareness about the importance of oral hygiene, these advanced products are likely to gain more popularity and drive the BRICS oral care market growth.

BRICS Oral Care Market: Market Restraints

Lack of distribution channels and high cost of specialized products

The absence of a distribution channel might hinder growth in the BRICS oral care market by making it harder for producers to contact their target clients efficiently. As a result, market penetration and sales may be limited. The high cost of specialized oral care products, on the other hand, might operate as a barrier to market expansion. Consumers may be hesitant or unable to buy these pricey items, resulting in decreasing demand. To offset these limitations, internet platforms and e-commerce may be used as alternative distribution methods, allowing businesses to access a larger client base. Furthermore, efforts in marketing and promotion might improve customer awareness and educate them about the benefits of specialized dental care products, thereby justifying the higher prices.