BRIC ORGANIC BABY FOOD MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraints

The low shelf life of organic baby food products due to the absence of synthetic preservatives which leads to limited visibility of such products in retail outlets. This is expected to hinder the market growth. Moreover of the lack of brand awareness of this product due to low visibility among consumers, resulting in lower profitability for international vendors in BRIC countries thus restricting the market growth of organic baby food.

Market Opportunities

Growth in internet users has led to growth in E-commerce in Brazil. According to the Coherent Market Insights analysis, 50% of women in Brazil are online shoppers. Moreover, the growth of e-commerce can be attributed to increased access to broadband, coupled with falling prices of computers and smartphones. This is projected to help organic baby food manufacturers to target potential consumers and serve them products at competitive rates.

Governments and key organic food manufactures are increasing investment in educating consumers by campaigns to raise awareness regarding the health benefits of natural and chemical-free food products. This has increased demand for organic food products across countries of the BRIC region. This is projected to accelerate the market growth of organic baby food over the forecast period. 

Figure 1. BRIC Organic Baby Food Market– Opportunity Analysis