BREATHABLE FILMS MARKET ANALYSIS

Market Challenges And Opportunities

MARKET DYNAMICS

Adoption of breathable films in various industries such as food packaging, pharmaceuticals, hygiene, and construction is expected to drive growth of the breathable films market. Growth in per capita income and changing lifestyle patterns globally, has increased demand for packaged food products which is expected to drive growth of the breathable films market. For instance, according to the World Bank Group, the per capita income in Asia Pacific was US$ 10,368 in 2017, which increased by 3.85% from 2016.

The breathable films market is growing due to rising awareness about health and hygiene among people, which is expected to drive demand for personal care and hygiene products. There is growth in the diapers market, owing to high birth rate and aging population. For instance, according to the Federation of Indian Chambers of Commerce & Industry (FICCI), the hygiene market in India is expected to grow at a CAGR of ~ 20% till 2020.

The films are non-biodegradable in nature, which raises environmental concerns. This has led to introduction of biodegradable polymers. For instance, Plastiroll (Finland based manufacturer of biodegradable materials for packaging industry) offers Bioska biodegradable packaging films which are breathable and watertight, and finds application in hygiene products.