BREASTFEEDING SUPPLIES MARKET ANALYSIS

Breastfeeding Supplies MarketSize and Trends

Global breastfeeding supplies market is estimated to be valued at US$ 2,043.6 million in 2022 and is expected to exhibit a CAGR of 7.5% during the forecast period (2022-2030).

Figure 1. Global Breastfeeding Supplies Market Share (%), by Product Type, 2022

Increasing launch of breast pumps with new technologies by market players is expected to drive the global breastfeeding supplies market growth over the forecast period.

Increasing launch of breast pumps with new technologies by key market players is expected to drive growth of the global breastfeeding supplies market over the forecast period. For instance, in March 21, 2022, Elvie, the manufacturer of female products, announced the launch of Elvie Stride Plus, showcasing the breast pump, Elvie Stride, along with a 3-in-1 Carry Bag. Elvie Stride Plus would help women access innovative breast pumping solutions. The breast pump connects to the Pump with Elvie app and allows users to track their pumping history and control the pump from their phone.

Figure 2. Global Breastfeeding Supplies Market Share (%), by Region, 2022

Global Breastfeeding Supplies Market – Impact of Coronavirus (COVID-19) Pandemic

Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe and the World Health Organization had declared it a public health emergency on January 30, 2020.

COVID-19 can affect the economy in three main ways: by directly affecting production and demand of drugs, by creating disruptions in distribution channels, and through its financial impact on firms and financial markets. Due to nationwide lockdowns, several countries, such as China, India, Saudi Arabia, U.A.E., Egypt, and others, are facing problems with regards to the transportation of drugs from one place to another.

However, the COVID-19 pandemic had a negative impact on the global breastfeeding supplies market during the pandemic as it had led to greater impact on the manpower issues, demand and supply, government regulations and transportation issues.

• Manpower (Labor issues): Lockdowns were unplanned, which had caused a major staff shortage.
• Demand and supply: During this pandemic, companies had started facing huge demand for essential commodities. This led to a great challenge for the supply chain department.
• Government Regulations: It was important to know the reaction of the government rules and regulations which disturbed the supply chain and also to check whether alternative suppliers were available.
• Maintaining safety: Another important challenge included the safety of food items and also the safety of people involved in transportation. It was important to check the safety while delivering the essentials and applications of disinfectants for surfaces and vehicles.

Thus covid-19 had a negative impact on the global breastfeeding supplies market during the pandemic.