The risk associated with breast implants, such as breast pain, changes in nipple, additional surgeries, and breast implants associated anaplastic large cell lymphoma (BIA-ALCL), connective tissue disease, issue in breast feeding, and capsular contracture factors, are expected to hinder the growth of the global breast implants market over the forecast period. For instance, in 2020, according to the American Society of Plastic Surgeons, 36,367 breast implant removals (augmentation patients only) were performed in the U.S.
Market Opportunities – Increasing Awareness Campaigns by Key Market Players
Increasing adoption of inorganic growth strategies, such as launch of awareness campaigns, is expected to offer lucrative growth opportunities in the market. For instance, in October 2021, Abbvie, Inc., a global pharmaceutical company, announced that it had launched “Power of You” breast cancer campaign. This campaign aims to celebrate patients’ courage and inner strength and also empowers them with information about their breast reconstruction choices.
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