BREAST FEEDING ACCESSORIES MARKET ANALYSIS

Regional Analysis

On the basis of region, the global breast feeding accessories market is segmented into:

• North America
• Latin America
• Europe
• Asia Pacific
• Africa
• Middle East

North America to retain its dominance in the global breast feeding accessories market

North America is expected to be the dominant market over the forecast period, owing to increasing number of women in the workforce in the U.S., high consumer awareness about the benefits of breast feeding and large pool of healthcare workers. Asia Pacific market is projected to register highest growth rate in volume during the forecast period. Growing consumer awareness, and technical advancements in the emerging economies are expected to be drivers for growth of the market in this region.

Europe is also projected to account for substantial share in the market owing to increasing working female population and increasing awareness of breast feeding. For instance, Royal Philips in August 2017, rolled out awareness campaign for Indian mothers. The campaign will promote the importance of breast feeding under its Philips Avent brand.