BREAST FEEDING ACCESSORIES MARKET ANALYSIS

Market Challenges And Opportunities

International Code of Marketing of Breastmilk Substitutes (ICMBS) is an international health policy framework for the promotion of breastfeeding, adopted by World Health Assembly (WHA), a part of WHO. WHA has adopted and implemented policies, which prohibits promotion of milk substitute products. Around 135 countries worldwide have adopted few provisions of this code. Demand for cleaning products (solvents to clean the surface) to maintain hygiene and breast milk storage bags is projected escalate in the future, owing to increasing working women population. Factors such as high cost of frequent replacement and repurchase of breastfeeding accessories are impeding growth of the global breast feeding accessories market size.

According to the Catalyst, a non-profit organization, in 2016, 46.2% of the total workforce in the European Union were comprised of females. Moreover, introduction of easy-to-use products such as nursing bras and breast pumping bras by major key market players are factors expected to boost breast feeding accessories market growth in the region.