Product portfolio expansion by key market players
Key industry participants are focusing on strategic initiatives such as new product launches and mergers and acquisition to strengthen their foothold in the global breast feeding accessories market. For instance, in 2016, Lansinoh Laboratories Inc. (Pigeon Corporation) introduced Lansinoh Ultimate Protection Nursing Pads. In 2013, Koninklijke Philips N.V. introduced AVENT natural bottle for storage of breast milk.
Some of the key players in the market include Medela LLC., Newell Brands, Pigeon Corporation, Acute Ideas Co. Ltd, Babisil, Summer Infant, Inc., Playtex, Ameda, Mayborn USA Inc., EdgeWell Personal Care, and Whittlestone Inc.
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