BREAKFAST CEREALS MARKET ANALYSIS

Breakfast Cereals MarketSize and Trends

The global breakfast cereals market was valued at US$ 49,002.86 million in 2022 and is expected to exhibit a CAGR of 4.84% over the forecast period (2023-2030).

Figure 1. Global Breakfast Cereals Market Value (US$ Mn), by Region, 2022

North America held a dominant position in the global breakfast cereals market in 2020, accounting for its 32% market share, in terms of value, followed by RoW and Europe, respectively.

Global Breakfast Cereals Market- Trends

Growth in the infant food industry has elevated the breakfast cereal industry due to rising demand for convenient Baby Food, and this is accelerating the market growth of breakfast cereals. For instance, in May 2019, Nestlé, launched an organic product within its Ceregrow brand of cereals for children, over the age of 12 months, produced from 100% organic ragi, wheat, milk, and rice. The product is processed at the company’s Samalkha factory in Haryana, India, using locally grown ingredients.

Acquisition and merger among manufacturers of cereal breakfast in the market is a major trend in the global breakfast cereals market and this is expected to propel the market growth of the breakfast cereal. For instance, in May 2018, Kellogg’s acquired a stake in the packaged food manufacturer, Tolaram Africa Foods (TAF), a subsidiary of Tolaram Group, for US$420 million, in order to expand its presence in the African market.

Figure 2. Global Breakfast Cereals Market Share, By Product Type 2022