BREAKFAST CEREALS MARKET ANALYSIS

Market News

Recent Developments

• On January 13, 2023, PepsiCo announced the launch of a new and improved Pepsi Zero Sugar that proves super good taste. Through taste and trial, the brand is proving to consumers that zero sugar never tasted so good, by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugar Bottles/ cans,  starting during the NFL Playoffs through the Super Bowl.
• On June 15, 2022, Post Holdings, Inc. announced the plans for its Post-Consumer Brands business to invest up to US$110 million to expand its cereal production capacity at its Sparks, U.S. Facility. The proposed expansion will provide Post Consumer Brands with an additional production volume, addressing capacity constraints to better meet the consumer demand, as well as reduce transportation costs to serve West Coast customers more efficiently.