BRAZIL ENTERAL NUTRITION MARKET ANALYSIS

Brazil Enteral Nutrition Market, by Protein Composition (Standard Protein Diet, High Protein Supplement, Protein for Diabetes Care Patients, and Others), by Application (Nutrition Source (Pediatric Nutrition, Adult and Elderly Nutrition, Sports Nutrition), Disease Specific (Diabetes, Cancer, Obesity, Allergy Management), and Others), by Distribution Channel (Hospitals, Retail Channel, Government Institutes and Other Public Institutes, and Online Channel), by Packaging (Ready to Drink, Ready to Hang, Powder, Bolus, and Others) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

Published In : Feb 2020
Code : CMI3540
Pages :85
Formats :
Excel and PDF
Industry : Pharmaceutical

Market News

An increasing number of product launches is expected to drive the Brazil enteral nutrition market growth

For instance, in 2018, Danone Nutricia, a research Group of Danone, introduced new packaging for its sip feed product called the OpTri bottle. It combined the design of both bottle and pouch to improve patient usability and safety. Moreover, it reduces medical waste.

In January 2017, Nestlé Health Science launched new and improved range of tube-feeding formulas for adults and children. The category includes 3 formulas Compleat, Compleat Pediatric, and Compleat Pediatric Reduced Calorie.

Key players operating in the market are focusing on geographical expansions in order to increase their market share, which is expected to propel the market growth over the forecast period. For instance in October 2019, Nestlé Health Science Brazil launched an eHealth startup program, which focuses on increasing sales conversion through e-commerce, optimizing distribution management, and improving logistics efficiency. The program is also looking for startups that focus on price tracking, especially to identify prices increases or decreases in response to competitors' price adjustments. This new eHealth startup program has helped Nestlé to strengthen its position in the market.

Moreover, in March 2016, Nestlé Health Science launched a comprehensive online resource, MyTubeFeeding.com, which focuses on educating and supporting patients and caregivers who manage patients’ tube feeding at home.