Stringent government regulations in several economies such as ban on advertisement of alcoholic beverages in public places, and limited and permissible consumption of these products are factors hindering growth of the brandy market. For instance, 'the Federal Uniform Drinking Age Act of 1984' established the minimum legal drinking age as 21 years in the U.S.; however, there are some exceptions in some states that allow individuals under the age of 21 to drink alcohol with parents, and certain family members. Rising awareness campaigns with regard to harmful effects of alcohol consumption across the globe is expected to hinder the market growth during the forecast period. For instance, in 2016, Alcohol Awareness Week was conducted by Alcohol Change U.K., which is a limited company registered in England and Wales.
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