BRANDED GENERICS MARKET ANALYSIS

Market Challenges And Opportunities

Global Branded Generics Market – Driver

Off-invoice discounts to fuel growth of the global branded generics market

Due to greater reductions provided by competitors, the demand for branded generic medications is anticipated to be significant in developed markets such as the U.S. In the U.S., off-invoice discounts average about 30% compared to 17% in the EU.

Global Branded Generics Market: Restraint

             Price pressure from payers to hinder market growth

Governments and insurers in emerging economies encourage consumers to switch from branded generics to low cost generics in order to contain healthcare costs. Moreover, several emerging countries taking lower benchmark prices from European/International core countries cluster to drive down the prices. For instance, in countries such as Turkey, South Africa, payers adopted international benchmarking of prices and purchasing large volumes of inexpensive generic medicines to curtail the healthcare expenditure.

Global Branded Generics Market - Key Players

Major players operating in the global branded generics market include, Mylan N.V, Novartis AG, Teva Pharmaceutical Industries Ltd., Pfizer Inc., Sun Pharmaceutical Industries Ltd., Aspen Pharmacare Holding Ltd., Abbott Laboratories, and Valeant Pharmaceuticals International, Inc.