BRAIN TRAINING APPS MARKET ANALYSIS
Lack of scientific research is one of the major factors hampering the growth of the market. There are several companies in the market that develop brain training apps with lack of proper research and expert advice, and claims to be effective for cognitive assessment. For instance, in 2016, Lumos Labs agreed to pay US$ 2 million in a settlement with the Federal Trade Commission, which accused the labs of deceiving people with claims that their games could help them get smarter or avoid memory loss.
Additionally, lack of awareness about brain training apps is also hampering growth of the market. High dependency on traditional assessment methods such as pen and paper-based assessment methods, is one of the restraining factors for the growth of brain training apps market.
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