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North America dominates the global brain health devices market with an estimated market share of 40.2 % in 2024. The U.S. accounts for the major share primarily due to strong healthcare infrastructure, high awareness about brain health issues, and rapid adoption of advanced technologies. The region is home to several leading global companies that are constantly investing in R&D to develop new and innovative products. Supportive regulatory guidelines have ensured speedy clearance of devices, allowing patients faster access.
Asia Pacific region is poised to witness the fastest growth in the near future. Factors such as rising geriatric population, improving healthcare infrastructure and increasing per capita spending on healthcare can drive the market growth. Countries like China, Japan and India represent major opportunities due to their huge population base and growing medical tourism industries. Local players are also entering the market and offering cost-effective products. This has made brain health devices more accessible to customers.
Governments of various APAC countries have initiated several favorable regulations to encourage domestic manufacturing and promote adoption of new technologies. For instance, the 'Make in India' program focuses on making India a global hub for medical devices. It offers several fiscal and non-fiscal incentives for companies to set up manufacturing units. China has removed regulatory barriers and made the approval process more streamlined to attract foreign investments. These initiatives are positively impacting the import and export of brain health devices within the region.
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