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Changing Consumer Landscape
Another key driver is the changing preferences and expectations of consumers. Younger generations who have grown up with personal technology devices are more receptive to the idea of human augmentation through brain-machine interfaces. For many of these 'digital natives,' BCIs represent an exciting opportunity to enhance natural abilities and take interactivity to a whole new level. Other early adopter communities interested in transhumanism also see BCIs as a way to fundamentally alter what it means to be human through technological integration with the brain and nervous system. Moreover, aging populations dealing with cognitive and neurological issues are a significant consumer segment for BCIs aimed at restoration and rehabilitation. Applications involving memory assistance, enhanced decision making, and treatment of conditions like Alzheimer's offer hope. There is growing desire among these consumers for technologies providing solutions to declining faculties through non-pharmaceutical means. This, in turn, drives the demand for less risky and more user-friendly BCIs incorporating advanced materials and wireless interfaces.
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