BOTTLED WATER MARKET ANALYSIS

Bottled Water MarketSize and Trends

Market Dynamics

Growing demand for carbonated drinks, flavored and functional water is expected to drive growth of the bottled water market. For instance, according to Coherent Market Insights, global flavored and functional water market is expected to reach US$ 70.32 billion by 2025, from US$ 29.01 billion in 2017.

Furthermore, increasing awareness about health issues such as obesity, due to the consumption of carbonated drinks especially amongst teenagers and young adults is expected to drive the growth of still drinks, in turn aiding the growth of bottled water market. For instance, according to the Centers for Disease Control and Prevention (CDC), the prevalence of obesity affected about 93.3 million of adults in U.S., which accounted for 39.8% of the total U.S. population in 2015-2016. Moreover, according to the National Health and Nutrition Examination Survey (NHANES) in 2014, two out of three Americans are considered to be overweight or obese.

Market Outlook

Among regions, North America is estimated to be a lucrative market in 2019. This is attributed to increasing consumer demand for beverages. For instance, according to the Centers for Disease Control and Prevention, 49.3% of the U.S. adults consumed at least one sugar sweetened beverage such as flavored water, juices, and others in a day between 2011 and 2014.

Asia Pacific is expected to witness significant growth in the bottled water market in 2019. The flavored and functional water market is growing rapidly, owing to increasing health awareness among consumer coupled with rising awareness about health benefits of consumption of functional beverages such as improved immunity system, heart health and other health benefits. Moreover, manufacturers are focused on launching innovative products, owing to increasing demand for flavored and functional water in Asia Pacific. For instance, in July 2017, NourishCo Beverages Ltd. launched Himalayan Orchard Pure flavored water. Moreover, in October 2017, PepsiCo Inc., launched Aquafina Vitamin Splash, the lowest calorie vitamin fortified water, in India.