BOTTLED WATER MARKET ANALYSIS

The water that is purified or free from contamination is packaged in bottles and termed as bottled water. This can be carbonated or non-carbonated. The packaging is made from plastic or glass. The bottled water is portable and most convenient source of water.

Market Dynamics

Growing demand for carbonated drinks, flavored and functional water is expected to drive growth of the bottled water market. For instance, according to Coherent Market Insights, global flavored and functional water market is expected to reach US$ 70.32 billion by 2025, from US$ 29.01 billion in 2017.

Furthermore, increasing awareness about health issues such as obesity, due to the consumption of carbonated drinks especially amongst teenagers and young adults is expected to drive the growth of still drinks, in turn aiding the growth of bottled water market. For instance, according to the Centers for Disease Control and Prevention (CDC), the prevalence of obesity affected about 93.3 million of adults in U.S., which accounted for 39.8% of the total U.S. population in 2015-2016. Moreover, according to the National Health and Nutrition Examination Survey (NHANES) in 2014, two out of three Americans are considered to be overweight or obese.

However, the availability of tap water and stringent regulations on the packaging material and approval of bottled water is expected to restrain growth of the market. The bottled water is regulated by the U.S. Food and Drug Administration (FDA). According to the law, the bottled water must be as stringent as the standards provided by Environmental Protection Agency for tap water. The FDA has also established “Standards of Identity” for bottled water sold in the U.S.

Market Outlook

Among regions, North America is estimated to be a lucrative market in 2019. This is attributed to increasing consumer demand for beverages. For instance, according to the Centers for Disease Control and Prevention, 49.3% of the U.S. adults consumed at least one sugar sweetened beverage such as flavored water, juices, and others in a day between 2011 and 2014.

Asia Pacific is expected to witness significant growth in the bottled water market in 2019. The flavored and functional water market is growing rapidly, owing to increasing health awareness among consumer coupled with rising awareness about health benefits of consumption of functional beverages such as improved immunity system, heart health and other health benefits. Moreover, manufacturers are focused on launching innovative products, owing to increasing demand for flavored and functional water in Asia Pacific. For instance, in July 2017, NourishCo Beverages Ltd. launched Himalayan Orchard Pure flavored water. Moreover, in October 2017, PepsiCo Inc., launched Aquafina Vitamin Splash, the lowest calorie vitamin fortified water, in India.

Key Players

Various manufacturers are focused on organic and inorganic growth strategies such as mergers and acquisitions, in order to enhance their market share and product portfolio. For instance, in January 2019, Nestlé Waters North America (NWNA) acquired a bottling facility in Florida, U.S from Ice River Springs Marianna LLC. Through this acquisition, the company will serve their customers with Zephyrhills Natural Spring Water and Nestlé Pure Life bottled water brands.

Key players operating in the global bottled water market include Nestlé S.A., The Coca-Cola Company, PepsiCo, Inc., Danone S.A., Mountain Valley Spring Company, LLC, and The Hangzhou Wahaha Group Co., Ltd.

Market Taxonomy

On the basis of product type, the global bottled water market is segmented into:

• Still
• Carbonated
• Flavored
• Functional

On the basis of material type, the global bottled water market is segmented into:

• Polyethylene Terephthalate (PET)
• Glass

On the basis of distribution channel, the global bottled water market is segmented into:

• Hypermarkets
• Supermarkets
• Convenience Stores
• Online Stores
• Others

On the basis of region, the global bottled water market is segmented into:

• North America
  • U.S.
  • Canada
• Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • U.K.
  • Germany
  • Italy
  • Spain
  • France
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • ASEAN
  • South korea
  • Australia
  • Rest of Asia Pacific
• Middle East
  • Gulf Cooperation Council (GCC)
  • Israel
  • Rest of Middle East
• Africa
  • North Africa
  • South Africa
  • Central Africa