Regional Analysis

Global Bluetooth Low Energy (BLE) Beacon Market: Regional Insights

On the basis of region, the global Bluetooth low energy (BLE) beacon market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America region held a major share in the global Bluetooth low energy (BLE) beacon market in 2019, owing to the presence of a large number of key players such as Estimote, Inc., Bluvision, Inc., Gimbal, Zebra Technologies Corporation, and others.

Furthermore, Asia Pacific region is witnessing rapid growth in the global Bluetooth low energy (BLE) beacon market. This is due to the economies such as China and India, which play crucial role in the supply chain of global Bluetooth low energy (BLE) beacon market. Majority of the components for the Bluetooth low energy (BLE) beacon are manufactured in countries such as India and China due to low labor cost. Moreover, governments of these countries launched various schemes to drive growth of their manufacturing sector. For instance, in May 2020, the Government of India launched Atmanirbhar Bharat Abhiyan, through which the Government of India took various initiatives to increase the country’s manufacturing capacity. This scheme mainly focuses on small and medium scale companies to increase their manufacturing capacity.