BLUETOOTH LOW ENERGY (BLE) BEACON MARKET ANALYSIS

Market Challenges And Opportunities

Factors Driving Growth of the Global Bluetooth Low Energy (BLE) Beacon Market:

The increasing adoption of Bluetooth low energy (BLE) beacon devices in proximity marketing is expected to drive growth of the global Bluetooth low energy (BLE) beacon market during the forecast period. Proximity marketing is a type of marketing, which uses technology such as Bluetooth low energy (BLE) beacon devices to target nearby smartphone devices, to showcase relevant advertisements to the user. For instance, if the user searches for a particular product on the internet using smartphone and walks into an offline store, Bluetooth low energy (BLE) beacon device can easily get connected to that person’s smartphone using Bluetooth connectivity and suggest relative information about the searched product on the smartphone. The global proximity market is rapidly growing across the globe. According to Coherent Market Insights’ analysis, the proximity marketing market is expected to reach US$ 54.61 billion by 2023. The demand for Bluetooth low energy (BLE) beacon is expected to increase in this market, owing to the low power consumption benefit provided by Bluetooth low energy (BLE) beacon devices.

The healthcare sector is expected to provide lucrative growth opportunity for the global Bluetooth low energy (BLE) beacon market. This is owing to the increasing adoption Bluetooth low energy (BLE) beacon devices for patient monitoring and inventory monitoring. Bluetooth low energy (BLE) beacon devices can provide cost-effective ways to monitor in-house patients without the need for CCTV camera. However, it is considered as a threat to the patient’s privacy.

Global Bluetooth low energy (BLE) beacon is available for short range communication, due to this factor global Bluetooth low energy (BLE) beacon may hamper during the forecast period.