BLUEBERRY INGREDIENTS MARKET ANALYSIS

Market Challenges And Opportunities

Global Blueberry Ingredients Market Drivers:

Growing demand for healthy snacking is fostering market growth

Rise in the number of health conscious consumers worldwide is creating demand for nutritious food ingredients. Increasing use of blueberry ingredients in snack bars and Greek yogurt is projected to augment market growth. In June 2022, CLIF Kid Zbar® has expanded line of organic, whole-grain energy snack bars with the launch of Blueberry Muffin flavor Zbar, a delicious energy snack bar reminiscent of a blueberry muffin straight from the oven.

Increasing demand for organic blueberry ingredients to propel market growth

Owing to the growing consumption of organic food products, several countries are focusing on increasing the production of organic fruits and vegetables, including blueberries. For instance, the share of organic blueberries has grown very quickly in Belgium in recent years. The total consumption of blueberries is on the rise and the share of the organic is growing at a similar pace. According to the United States Department of Agriculture, the United States spends more than USD 1 billion a year to import organic food, and the ratio of imported to exported products is about 8:1, which indicates the rise in the demand for organic food products in the country.

Global Blueberry Ingredients Market Opportunities:

Growing demand for superfood is expected to provide lucrative market opportunities for key players involved in the global blueberry ingredient market. These berries have been called "super foods" due to their rich antioxidant content and are a great addition to daily diet. They are also low on the glycemic index with a value of 53, making them a perfect choice for those watching their blood sugar. They have a high level of vitamin C, which is essential for wound healing and preventing infections in the body. They also contain a variety of micronutrients, including manganese, dietary fiber, and potassium. The antioxidants in blueberries are what provide their "superfood" status. They can improve overall health and reduce the risk for chronic disease by reducing inflammation and lowering the risk of cancer.

Evolving natural food movement is expected to hold bright market opportunities. Consumers worldwide are looking towards authentic food products that are less processed, natural, and clean-labeled. Moreover, incorporation of blueberry ingredients in various functional confectionery and infants is also expected to offer profitable market opportunity for key players.

Global Blueberry Ingredients Market Restraints:

Inadequate production and volatile price of blueberry to restrict market growth

The high cost of production because of fluctuating prices of raw materials is projected to hinder the market growth during the forecast period. Due to high cost of blueberry ingredients seems to be more focused on less expensive alternatives.    

They are treated with pesticides

Blueberries are sometime treated with pesticides in order keep them intact and healthy till harvest. Pesticides based blueberry may cause so many health related problems, thereby limiting their adoption across consumers looking for organic and natural food. This factor is expected to hamper the market growth.