BLOOD PRESSURE MONITORING TESTING MARKET ANALYSIS

Market Challenges And Opportunities

Global Blood Pressure Monitoring Testing Market: Drivers

Increasing prevalence of hypertension is expected to propel growth of the global blood pressure monitoring testing market over the forecast period. For instance, according to a cross-sectional, population-based study, ‘Diabetes and Hypertension in India: A Nationally Representative Study of 1.3 Million Adults’, published in JAMA Internal Medicine in March 2018, the crude prevalence of hypertension in India was 25.3% between 2012 and 2014.

Moreover, increasing geriatric population is also expected to aid in growth of the market. For instance, according to the U.S. Census Bureau, the U.S. geriatric population is expected to reach 77 million by 2034.

Global Blood Pressure Monitoring Testing Market: Restraints

Unfavorable reimbursement policies are expected to hinder growth of the market. Reimbursement is not available for all types of blood pressure monitoring devices. For instance, in the U.S., Medicare provides reimbursement only for the ambulatory blood pressure monitors used for the diagnosis of white coat hypertension.

Moreover, lifestyle diseases often remain underdiagnosed, especially in emerging economies, which is also expected to limit growth of the market.

Global Blood Pressure Monitoring Testing Market: Opportunities 

Increasing prevalence of cardiovascular diseases in emerging economies is expected to offer lucrative growth opportunities for players in the global blood pressure monitoring testing market. For instance, according to the study, ‘Cardiovascular Diseases in India Compared With the United States, published in July 2018, in the Journal of the American College of Cardiology, the estimated age-standardized prevalence of CVD in India in 2016 was 5,681 per 100,000.

Moreover, market players can focus on developing wearable blood pressure monitoring devices to expand their product portfolio.