BLISTER PACKAGING MARKET ANALYSIS

Regional Analysis

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North America has established itself as the dominant market for blister packaging globally with 41.2% of the market share. The region enjoys a strong presence of major pharmaceutical companies focusing on the innovation and development of new drugs. Being a lucrative market for pharmaceutical sales, North American manufacturers are increasingly adopting customized blister packaging formats to make their products stand out on retail shelves. Moreover, the presence of a well-established healthcare infrastructure further boosts the demand for effective drug delivery solutions like blister packs. The stringent regulations regarding product quality and safety also compel pharmaceutical companies to use reliable packaging technologies like blister packaging. One region that has great potential for growth in the blister packaging market is Asia Pacific. Several factors are contributing to the rising prominence of Asia Pacific. To begin with, the burgeoning middle-class population coupled with increasing disposable incomes is translating to higher healthcare expenditures in developing countries like India and China. This expands the customer base for pharmaceutical as well as consumer goods companies actively using blister packaging. Furthermore, Asia Pacific has emerged as the manufacturing hub for several industries including pharmaceutical, FMCG, and medical devices. Blister packaging plays a vital role in the production, distribution and sales of these sectors.

The growth is also facilitated by Asia Pacific's position as an attractive investment destination. International blister packaging manufacturers are setting up production sites or acquiring local players to capitalize on the regional market. Their presence imparts technology transfer and enhances manufacturing prowess. Simultaneously, local blister packaging converters are up skilling themselves to cater to the customized product requirements of multinational clients. Governments of emerging nations are also investing in healthcare infrastructure and establishing quality standards to encourage local packaging industries and foreign investments. With its favorable market attributes and pro-business policies, Asia Pacific shows immense untapped potential for blister packaging companies worldwide in the coming years.