BLISTER PACKAGING MARKET ANALYSIS

Blister Packaging Market Size and Trends

The blister packaging market is estimated to be valued at USD 31.83 Bn in 2024 and is expected to reach USD 51.78 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

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The rising demand for convenient packaging from pharmaceutical as well as food and consumer goods industries is driving the growth of the global blister packaging market. The market is witnessing notable shift towards sustainable blister packages made from materials such as paper, thereby reducing reliance on non-degradable plastics. Moreover, advancements in hot stamping foil technology allows enhanced design flexibility and anti-counterfeiting features in blister packs. This is expected to provide new opportunities for manufacturers to improve customer satisfaction through product security and visual appeal.

Growing demand from pharmaceutical industry

The pharmaceutical industry has grown significantly over the years and is continuing to grow further driven by factors such as rising healthcare expenditure, increasing cases of chronic diseases, and aging population. For instance, according to data published by Invest India in 2022, the pharmaceutical industry in India is expected to reach US$ 65 Bn by 2024 and to US$ 130 Bn by 2030. Pharmaceutical manufacturers are focused on improving patient compliance and convenience of drug consumption through innovative packaging solutions. Blister packaging has emerged as one of the most popular ways of packaging tablets and capsules globally due to its benefits such as unit dose packaging, tamper evidence, improved product protection, and consumer appeal. It allows the packaging of single or multiple doses together in sealed cavities or pockets which makes it an ideal format for self-administration of medicines. The appeal amongst consumers has further grown due to ease of use of blister packaging compared to other packaging types such as bottles. With the rising demand for medicines and increasing focus of pharmaceutical industry players towards compliance packaging, the demand for blister packs from this end use segment is expected to surge over the coming years.

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Manufacturers across various end-use industries have been innovating their product packaging in order to enhance consumer convenience. Food and consumer goods companies are incorporating modern packaging designs and formats that add value, protect products better, and offer improved user experience. Blister packaging with its ready-to-use single dose feature has emerged as one of the most popular packaging solution amongst various products. Its applicability has expanded beyond pharmaceuticals to cover other applications including consumer health products, small electronics, food items such as snacks and confectionaries. Consumers find blister packs appealing as it keeps individual units of product intact until use and allows easy identification and consumption. Various innovative packaging designs and formats are being designed under blister packs to meet specific needs of products. For example, peelable lidding blister packs are gaining popularity in the food industry. Thus, the growing demand for advanced convenience packaging will continue to propel the growth of blister packaging market in coming years.