BLEEDING DISORDERS TREATMENT MARKET ANALYSIS

Market Challenges And Opportunities

• In February 2020, Novo Nordisk A/S launched Esperoct, an anti-hemophilic factor in U.S. for the treatment of adults and children with hemophilia A i.e., to reduce as well as control the bleeding episodes even during surgery.
• In December 2019, Johnson and Johnson in collaboration with Spanish multinational, Grifols, produced Vistaseal biological sealant, which is a blood stopping protein spray and is designed to quickly seal and control bleeding during complicated surgeries where suturing, ligature or cauterization cannot be applied. The spray consist of two clotting, human fibrinogen and thrombin, which helps in the sealing of the wound.
• In 2018, on the occasion of 70^th anniversary of National Hemophilia Foundation (NHF), a Red Tie Campaign was launched in order to create awareness about the bleeding disorders. The main aim of the campaign was to increase the accessibility of the quality healthcare to the patient suffering from bleeding disorders by providing them health insurance with life time benefits.
• In 2018, European Association for Hemophilia and Allied Disorders formed a working group on women and bleeding disorders after receiving the approval for the proposal. The aim of the working group is to educate the healthcare providers and understand the needs of the women with bleeding disorders.
• In 2017, LFB Biopharmaceuticals launched FibCLOT, the human fibrinogen concentrate. FibCLOT is effective in patients with congenital hypo- or afibrinogenaemia and who have high tendency to bleed.
• In 2017, Pfizer launched Hemocraft, a modification of the video game Minecraft, especially for children who are 8-16 years old. The game educates the children about the importance of integrating treatment in their daily lives.
• In 2017, another modification by Pfizer involves the development of HemMobile Striiv Wearable wrist band, for the patients suffering from hemophilia. The device helps to track daily activity levels and also monitors heart rate. The device integrates with the Pfizer’s existing HemMobile app, which helps people to monitor their bleeding episodes.
• In June 2016, a scientist working at Kingston Health Sciences Center (KGHRI) launched a website “Let’s Talk Period”, where the women need fill the “self- administered bleeding assessment” (Self – BAT) form in order to diagnose whether they are suffering from bleeding disorders or not. The website also directs the women to the referral centers where they can consult with the respective doctors for the effective treatment.