BLACK QUINOA MARKET ANALYSIS

Market Challenges And Opportunities

Global Black Quinoa Market: Drivers

Rising Use of Black Quinoa to avoid Inflammation Diseases

Quinoa is low in calories, with only 160 calories per quarter-cup serving and only 2.5 grams of fat and six grams of protein. About 28% of the fatty acids in quinoa are oleic acid, a heart-healthy monounsaturated fat, and about 5% are alpha-linolenic acid, or ALA, an omega-3 fatty acid found most commonly in plants and linked to lower the risk of inflammation-related disease. Thereby, rising inflammatory diseases globally is expected to drive the global black quinoa market growth. For instance, according to World Health Organization (WHO), chronic diseases are ranked as the greatest hazard to human health. Moreover, WHO stated that in the U.S., the prevalence of disorders linked to chronic inflammation is expected to rise steadily over the next 30 years.

Increasing Government Support

Quinoa will be more readily available for purchase because more countries are now producing it. The government has supported research and development activities through the National Institute of Agricultural Research for supporting quinoa industry. Quinoa has the potential to introduce a new crop into the cropping system because of its adaptability to various environments and alleged nutritional benefits. For instance, in 2022, the Bolivian government launched a new quinoa export plan. This plan aims to increase the export of quinoa by 20% by 2025. The plan includes measures to improve the quality of quinoa, to promote quinoa in new markets, and to provide financial assistance to quinoa producers.

Global Black Quinoa Market: Restraints

Limited Availability of Black Quinoa

Limited supply of quinoa is one of the major restraint in the market, as these crops require certain cultivation environment. Hence, limited countries such as Peru and Bolivia produces quinoa crops. Regular increase in price of quinoa seeds, owing to high competition among the players is further expected to restrain the market growth. For instance, in 2022, global production of black quinoa was estimated to be around 10,000 tons. This is very small amount compared to the global production of other varieties of quinoa, which is estimated to be around 1 million tons.

Global Black Quinoa Market: Opportunity

Health Advantages of Natural and Organic Food Ingredients

Rising health advantages of super grains are expected to drive the market growth. Consumers' growing preference for wholesome, natural, and organic food ingredients that people can easily incorporate into their regular diets has increased  demand for organic quinoa seeds. Because of its high nutritional value and abundance in dietary fibers, lysine, and other amino acids, organic quinoa seeds helps to prevent a wide range of illnesses.