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Changing Consumer BehaviorEvolving consumer attitudes and preferences towards sustainable products have also propelled growth in the bioplastics industry. Today's socially conscious consumers, especially millennials and Gen Z, consider a company's environmental and social impact before making purchasing decisions. They are willing to pay premium prices for products that are plastic-free or made from recyclable/compostable materials. Major food retail chains and restaurants have responded proactively by removing all single-use plastics from their outlets and substituting them with bioplastic alternatives for clear bags, straws, cutlery, etc. Even traditional consumer brands in packaging, textiles, automotive and electronics have committed to increasing the bio-content of their products and packaging annually. As consumer activism and social media amplify calls to 'refuse single-use plastics', businesses recognize the market potential in catering to this segment demanding sustainable options.
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