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Convenience factor
Modern consumers expect frictionless experiences from the brands and services they engage with on a daily basis. Traditional methods of identity verification through passwords or security questions tend to be inconvenient and time-consuming. The integration of biometric sensors allows devices to be securely unlocked within seconds with just a touch or glance. This convenience level has fuelled greater adoption of biometrics across consumer-facing industries. Smartphone manufacturers are equipping most premium devices with advanced fingerprint sensors, facial recognition, or both as their primary means of biometric authentication. E-commerce platforms and financial service apps are also using biometrics to simplify the login and checkout processes. Finger and facial scans have replaced lengthy sign-up forms with just a scan. Even government bodies are offering biometric-based digital ID programs to citizens for securing services seamlessly. As biometrics get embedded in more surfaces across homes, workplaces and public spaces, they are enhancing safety layers while upholding friction-free experiences for consumers and employees.
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