North America held dominant position in terms of revenue, in the global biodegradable loose fill packaging market in 2017 and represented a market share of 58.3%. Biodegradable loose fills are light weight, economical, odor free, and also it is more anti-static, when compared to polystyrene chips. Rising awareness regarding these factors coupled with the high internet penetration in the region is fuelling growth of the market.
For instance, high internet penetration and large number of smartphone users, is increasing the growth of e-retail sales, which in turn supports growth of the biodegradable loose fill packaging market as well. According to Central Intelligence Agency (CIA), in the U.S. around 246,809,221 internet users were recorded in July 2016. Shifting consumer preference from offline to online retail is expected to drive demand for various types of protective packaging including biodegradable loose fill packaging in the region.
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