BIOACTIVE PROTEIN AND PEPTIDES MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

Growing disposable income of the population is encouraging them to spend on functional foods and beverages is expected to propel the market growth of bioactive peptides and proteins. According to the Coherent Market Insights, global per capita spending on food consumption through nutritional sources was accounted for 2,940 Kilocalories in 2015. Therefore, this increase in disposable income and per capita rise in food expenditure has boosted the growth of global bioactive proteins and peptides market.

Growing demand for bioactive proteins and peptides in cosmetics and personal care products is expected to foster market growth. Proteins are known for providing strong moisturizing in cosmetic products. Moreover, proteins derived from animal segments were being also used as cosmetic ingredients. Therefore, expanding the application of bioactive protein and peptide in cosmetic and personal care products is accelerating the market growth over the forecast period. 

Market Restraints

Factors such as proper dosage and frequency of administration of protein and peptide are impossible to determine and excessive consumption of proteins and peptide may have potential side-effects. Moreover, the presence of immunogenic proteins and peptides in proteins may cause an allergic reaction and severe health issues. The aforementioned factors are expected to hinder the market growth of bioactive peptides and proteins over the forecast timeframe.

High investment cost in licensing and regulatory processes, resulting in an overall increase in operational cost for the manufacturer. According to the Coherent Market Insights, market players in the North America region has to provide in-depth information on the technical data, structural modifications of genetically modified microorganisms (GMMs), and the manufacturing and purification process to the FDA government for grant of the generally recognized as safe (GRAS) status. Therefore, high investment cost in the regulatory process is hindering the market growth.

Market Opportunities

Growing demand for bioactive peptides and proteins from sports nutrition applications is expected to offer immense growth opportunities to the market in the near future. According to Coherent Market Insights, the global bioactive protein and peptides market for sports nutrition applications is a high growth segment and is expected to register a CAGR of 6.2% during the forecast period. Therefore, emerging sports nutrition application is propelling the market growth of bioactive peptides and proteins.

The rising application of bioactive peptides and proteins in the production of powders and bars is expected to foster market growth over the forecast period. For instance, in August 2018, Herbalife Nutrition has announced the introduction of the Herbalife24 Achieve Protein Bar that offers 20 grams of high-quality whey and milk protein, made with whole food-derived ingredients. This new product was developed to meet the demands of all athletes including elites, weekend warriors and every day looking to live a healthier and happier life.