BIO VANILLIN MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics

Increasing consumer preference towards natural ingredients in food and beverages and in personal care products is a major factor driving growth of the market. Bio vanillin is natural substitute to synthetic vanillin as it contains low calories and various antioxidants. Rising awareness, regarding these factors, is propelling demand for bio vanillin over synthetic vanillin, thereby aiding in growth of the market. Furthermore, production of bio vanillin through biotechnological processes involves reduced emission of greenhouse gasses and lesser amount of toxic by-products, as compared to synthetically produced vanillin. Thus, increasing environmental concerns is anticipated to fuel growth of the global bio vanillin market during the forecast period. However, high production cost of bio vanillin as compare to synthesized vanillin by chemical processes, is a major factor adversely affecting growth of the market.