BIO VANILLIN MARKET ANALYSIS
Key Players and Business Strategies
Major players operating in the bio vanillin market include Solvay S.A., Apple Flavors & Fragrances Group Co. Ltd., International Flavors & Fragrances Inc., Evolva Holding S.A., Omega Ingredients Ltd., Givaudan S.A., Camlin Fine Sciences Ltd., Comax Manufacturing Corporation, Watkins Incorporated, and Borregaard LignoTech AB.
Strategic collaborations, mergers and acquisitions, and product innovation are the key strategies adopted by major players operating in the bio vanillin market to retain their market share. For instance, in December 2013, Solvay S.A. announced to double its natural vanillin production capacity in Melle, France. The capacity extension was done majorly to cater to growing demand for natural ingredients and to enhance the capacity of its food and fragrances segment.
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