Bicycle Helmet Market – By Product Type (Road Cycling Helmet, Mountain Cycling Helmet, and Others (Fitness Cycling, etc.)), by Distribution Channel (Hypermarket and Supermarket, Sports Store, Online Channel, and Others (Departmental Store, Convenience Store, etc.)), and by Region (North America, South America, Europe, Asia Pacific, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028
Increasing incidence of deaths caused due to bicycle accidents is expected to drive growth of the bicycle helmet market over the forecast period. For instance, according to the traffic safety facts published by the U.S. Department of Transportation - National Highway Traffic Safety Administration (NHTSA), in March 2017, 818 pedalcyclists died in motor vehicle traffic crashes in the U.S. in 2015, which increased from 729 in 2014 and 45,000 pedalcyclists were injured in 2015. Therefore, increasing number of injuries and deaths caused due to bicycle crashes is expected to drive growth of the bicycle helmet market.
Moreover, key players operating in the bicycle helmet market are focused towards offering helmets in attractive colors and various designs, which in turn is increasing demand for bicycle helmets. For instance, Specialized Bicycle Components company offers ‘Centro LED ’ bicycle helmet with integrated LED taillight, which allows increased visibility for its users. It is also equipped with MIPS technology (Multi-Directional Impact Protection System) for greater safety.