Close-monitor your Competitor's Move, Request sample copy
Preference for healthier options
Consumption patterns are changing as people are more health-conscious today and seek beverages perceived as natural and nourishing. Non-carbonated beverage categories such as bottled water, juices, tea, and coffee have grown in popularity over the years at the expense of soda. Consumers carefully analyze ingredient labels and avoid packages seen as containing artificial preservatives or colors. They are willing to pay premium prices for bottled beverages promising hydration without sugar or additives. The perception of packaging also influences purchase decisions, with glass considered more premium compared to PET plastic. Some prefer cartons marketed as aseptic with no preservatives needed. Packaging with visible nutritional information, purity seals, and recyclable formats appeal to today's discerning health-oriented patrons.
Beverage companies respond to this wave by introducing product lines consistent with the clean label trend. Their new packaging highlights functional properties like antioxidant content, no artificial sweeteners, and low calorie options. Organic certification attracts many buyers as well.
Joining thousands of companies around the world committed to making the Excellent Business Solutions.
View All Our Clients