BETAINE MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics

Betaine reduces risk of cardiovascular diseases, improves liver function & detoxification, and aids in digestion, therefore it is used as a popular dietary supplement. Rising health awareness among consumers and growing demand for nutritional supplements are driving growth of the global betaine market. For instance, according to Council for Responsible Nutrition, 68% of the American population consumed dietary supplements in 2015.

Increasing demand for betaine and its derivatives in pharmaceutical industry is fuelling growth of the betaine market as betaine hydrochloride is used in the treatment of hypochlorhydria, hyperkalemia, liver disorders, homocystinuria and gastrointestinal disturbances. Thus, growth in pharmaceutical industry is aiding growth of the betaine market. According to International Federation of Pharmaceutical Manufacturers & Associations, global pharmaceutical market is expected to reach US$ 1,430 billion by 2020.

Growing demand for sports nutrition is also increasing betaine demand as it improves muscle power endurance and accelerates muscle growth and fat loss. For instance, according to a study by Coherent Market Insights, global sports nutrition market is estimated to reach US$ 48.87 billion by 2025 from US$ 27.85 billion in 2016.

Betaine is used in animal nutrition as an osmoregulator to reduce negative effects of coccidiosis and heat stress. Growing demand for animal feed and its additives, globally is propelling growth of the global betaine market. According to Coherent Market Insights study, global animal feed additives market was pegged at US$ 16.27 billion in 2016, and is expected to expand at a CAGR of 4.43% during the forecast period (2018-2025).

Regulations on the use of betaine in various applications is hindering growth of the global betaine market. For instance, EU Regulation 2015/1060 of July 2015, regulates authorization of betaine hydrochloride and betaine anhydrous as feed additives for animal species. Furthermore, 21CFR310.540 of the U.S. Food and Drug Administration regulates use of betaine hydrochloride as over-the-counter (OTC) stomach acidifiers.

Restraints

Regulations on the use of betaine in various applications is hindering growth of the global betaine market. For instance, EU Regulation 2015/1060 of July 2015, regulates authorization of betaine hydrochloride and betaine anhydrous as feed additives for animal species. Furthermore, 21CFR310.540 of the U.S. Food and Drug Administration regulates use of betaine hydrochloride as over-the-counter (OTC) stomach acidifiers.