BETAINE MARKET ANALYSIS

Leading Companies

Key Players

• Players operating in the global betaine market are focusing on research and development, partnerships, and other strategies to develop new products and expand business. For instance, in July 2015, BASF and Solazyme, Inc. launched an algal betaine surfactant obtained from microalgae oil, to be used as personal care product. Furthermore, in April 2018, Cellucor launched C4 on-the-go carbonated pre-workout drink, which contains betaine as one of the active ingredient.
• Key players operating in the global betaine market include American Crystal Sugar Company, BASF SE, DowDuPont Inc., Lubrizol Corporation, Nutreco N.V., Amino GmbH, Kao Corporation, Solvay S.A., Stepan Company, and Evonik Industries AG among others.