Among region, Europe is expected to be the most lucrative region in the beta glucan based products market. In Europe, beta glucan products are readily offered by several key players, thereby creating competition for delivering efficient beta glucan based products and thus, lowering overall cost, ensuring easy end user access.
Regulatory authorities are imposing regulations and streamlining approval process for product approvals and easier access. Increasing engagement of regulatory bodies in approving health claims is favoring adoption of beta glucan products in this market and this is expected to drive growth of the market in the region. For instance, in November 2017, Council of the European Union authorized an extension of use of yeast beta-glucans as a novel food ingredient under Regulation (EC) No 258/97.
In November 2011, Commission Implementing Decision (EU) authorized, in accordance with Regulation (EC) No 258/97, stating that yeast beta-glucans as a novel food ingredient to be used in certain foods and foodstuffs, including beverages as well as in food supplements and in food for special medical purposes and total diet replacement for weight control.
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