Moreover, growth of beta glucan based products market is attributed to increasing usage of beta-glucan as an immunity booster medicine in pharmaceutical and nutraceutical industry due to increasing demand for beta glucan in food & beverages and pharmaceuticals industry and increasing consciousness and concern about health & wellness among the global population.
Changing consumer preferences towards the use of nutritious food supplements over synthetic ingredients is expected to drive the market growth during the forecast period Beta glucan is gaining interest among the population due to its multiple functional and bioactive properties. Beta glucan shows beneficial role in reducing insulin resistance, dyslipidemia, hypertension, and obesity. A study published in the Today’s Dietitian Journal: May 2014 stated that overweight men who consumed 7 g/day of beta-glucan for 12 weeks experienced a significant reduction in body mass, waist circumference, and visceral fat compared to those in the placebo group.
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